"The value of land and houses here has risen greatly, and average annual income per capita has exceeded 10,000 yuan," said a CPC official in Shuikou Village of the township.

In Jiangxi's Zixi County, local businessman Ding Yong'an has bet on "wolf tourism" to power rural economy. In his Wild Wolf Valley, statues of howling wolves stand on the streets and hotels and avenues are decorated with wolf images and named in connection with the animals.

Officials in Zixi were also eager to bolster the local tourism industry, and the local government had created a variety of policies to support rural tourism. Programs such as "Beautiful Countryside" and "The Pure Land of Zixi" were heavily promoted.

Ding's project won government recognition, with Wild Wolf Valley listed as one of its top programs. The local government granted interest-free loans to local tourism companies such as Ding's and promised to support guesthouses, where homeowners open their unused rooms to short-term lodgers, usually tourists.

Amid the tourism boom, authorities in Jiangxi have issued a notice to continue efforts to transform about 20,000 rural villages.

Each village will receive a subsidy of 300,000 yuan this year to boost local development. Government funds will be allocated to build roads, renovate toilets and houses, and beautify villages by planting more trees, according to the provincial Department of Agriculture and Rural Affairs.

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