This is Liquid Death. It's water sold in a tallboy, and the startup behind it just raised $1.6 million in seed funding.
这就是液体死亡。这是一款罐装出售的纯净水,它的创业公司刚刚筹集了160万美元的种子资金。
Liquid Death was dreamed up by cofounder and CEO Mike Cessario, a former creative director for Netflix. In an interview with Business Insider, Cessario said he was inspired to launch Liquid Death because of his background in the punk and metal scenes.
“液体死亡”是由Netflix联合创始人兼首席执行官、前创意总监迈克•塞斯里奥(Mike Cessario)构想出来的。塞斯里奥在接受《商业内幕》采访时表示,他是受朋克和金属音乐背景启发而推出“液体死亡”。
"We knew the easiest crowd for us is anyone into heavy metal, punk rock, and that kind of world because they immediately get the joke and get the humor and have never seen anything like it," Cessario said. "What makes this appealing for such a large group is that it feels like a niche thing."
塞斯里奥说:“我们知道,对我们来说,最容易击中的消费者是那些喜欢重金属、朋克摇滚和那种类型的世界的人,因为他们能立即领会到其中的笑话和幽默,而且他们从来没有见过类似的东西。”“对这么大的群体来说,这个项目之所以有吸引力,是因为它就像是一个利基市场。”
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