Chinese leading online retailer JD.com has partnered with Google's augmented reality (AR) building platform ARCore to kick off an international competition in China on Tuesday, which will gather global developers to compete in creating innovative AR applications for the retail industry.

周二，我国领先在线零售商京东联合谷歌的增强现实（AR）构建平台Arcore在国内举行一场国际大赛，全球开发商将汇聚于此，竞相开发应用于零售的创新型AR应用程序。

The competition, titled the JD-AR and ARCore by Google Innovative Consumer Application Competition, aims to explore how AR can be used to attract and retain both online and offline customers, and to optimize omnichannel targeted marketing in different retail scenarios, JD.com said in a public statement

京东在一份公开声明中表示，这次名为JD-AR和谷歌ARcore的创新消费者应用大赛旨在探讨如何利用AR来吸引并留存线上和线下的客户，同时优化不同零售场景下的全方位定向营销。

Applications for the contest can be submitted from April 2 to May 25.

比赛的报名日期为4月2日至5月25日。

In their applications, developers are required to solve real-life problems put forth by the competition's partner brands, including US multinational retail corporation Walmart, US infant formula manufacturer Mead Johnson, and JD.com's retail experience shops.

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