McDonalds lost the EU trademark to the #Bigmac and this is how BurgerKing has launched in Sweden.
麦当劳在欧盟区失去了 #巨无霸 这个商标,于是汉堡王在瑞典推出了同名产品。
The cheekily-named items are: Like a Big Mac, but Actually Big.
汉堡王这套贴脸推出的新品名叫:宛如巨无霸,大过巨无霸。
In true Burger king style, the 'beef' between the brands was created by creative agency INGO.
这真的是纯正的汉堡王作风,而两个品牌之间的这个猛料是由创意事务所INGO操刀的。
McDonald’s bid to trademark “Big Mac” in Europe went down the drain — and Burger King came at it with a whopper of a burn in response.
麦当劳的“巨无霸”商标在欧盟这就打水漂了,而汉堡王作为回应推出的是一款挑衅的皇堡。
A European court ruled last month in favor of an Ireland-based fast-food chain called Supermac’s and revoked McDonald’s registration of the trademark for its iconic burger.
欧洲的一个法院上个月刚刚给爱尔兰的一个叫Supermac’s的快餐连锁品牌开了绿灯,并且驳回了麦当劳给自家标志产品注册商标的申请。
In response, Burger King’s Swedish operation revamped its menu — with a whole section called “Not Big Mac’s.”
作为回应,汉堡王的瑞典分支翻新了自己的菜单,推出了一整个叫“不是巨无霸”的系列。
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