美泰是全球最大的玩具制造商(以营收计)。熟悉该公司销售情况的人士表示,美泰今年销量最高的产品是塑料手机壳。这令人不能不担忧芭比娃娃和风火轮(Hot Wheels)玩具车的命运。
Some analysts are lowering forecasts for fourth-quarter toy sales, estimated at $1.41bn for Hasbro and $2.29bn for Mattel, after sales in the first three quarters of the year declined compared with the year before.
由于今年头三季度的销售额都出现同比下跌,一些分析师正调低对今年第四季度玩具销售额的预测数字。他们预测,孩之宝第四季度销售额将为14.1亿美元,美泰将为22.9亿美元。
The main danger for toy and board game makers is not just that their physical products are being displaced, but that the amount of time children are spending with technology devices has rocketed.
玩具和桌游制造商面临的主要危机不仅是其实物产品被取代,还包括孩子们花在高科技设备上的时间大幅增加。
Now that parents are likely to upgrade their own devices to the new Apple iPad mini or other gadgets released for Christmas, many will be more than willing to pass their old one on to their children.
如今,父母们可能会在圣诞之际将自己的设备升级为新的苹果(Apple) iPad mini或其他为圣诞而推出的产品。许多父母会很乐意将自己淘汰下来的旧设备送给孩子。
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