Launer believes this shows a real move towards more reserved and understated bags after the ‘It Bag’ movement. Twenty per cent of the sales increase have been attributed to the 35-50 demographic (buyers are asked to give their age when they buy online), showing the Queen's influence on a younger audience.
来自品牌Launer英国女王婚礼的手提包亮相可以掀起民众自“It Bag”运动后,追逐传统、保守包包的潮流。据悉,在预定购买该款手提包的人群中,细心的商家还专门做了一个“人口普查”,他们欣喜的发现“女王效应”并没有年龄限制,追捧包包的“族群”有一大部分是年轻人。
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2020-09-15
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