以下为F因素影响消费行为的五种方式:
F-DISCOVERY: How consumers discover new products and services by relying on their social networks。
F发现:消费者如何通过其社交网络发现新产品和服务。
F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks。
F评价:消费者如何从其社交网络(自动)接收越来越多的目标商品评价、推荐以及反馈。
F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions。
F反馈:消费者如何向其朋友和追随者求教以提高并做出准确的购买决定。
F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together。
F同行:就算消费者与其同伴并不真的在一起,也能让购物变得越来越社交化,这是如何实现的。
F-ME: How consumers’ social networks are literally turned into products and services。
F我的消费:消费者的社交网络是如何最终变成产品和服务的。
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