Looking for a way to satisfy those high-calorie meal cravings? A new study finds sniffing a burger or a pizza for two minutes can stop cravings for junk food.
你是否在寻找一种能够满足自己对高热量餐食渴求的方法?一项新研究发现,对汉堡或披萨闻上两分钟即可消除人们对垃圾食品的渴求。
The study says the scent of food itself can directly satisfy your cravings because the brain doesn't realize the difference in the source of sensory pleasure.
研究指出,食物本身的气味能够直接满足人的需求,因为大脑无法区分感官愉悦的来源。
"Ambient scent can be a powerful tool to resist cravings for indulgent foods," said Dipayan Biswas, a marketing professor at the University of South Florida College of Business.
南佛罗里达大学商学院营销学教授迪帕扬·比斯瓦斯表示:“周遭气味可成为抵御人们渴望纵情大吃的强有力的工具。”
"In fact, subtle sensory stimuli like scents can be more effective in influencing children's and adult's food choices."
“事实上,气味等轻微感官刺激在影响儿童和成年人食物选择方面会更加有效。”
Imagine how this could work in a school canteen or a supermarket: kids or customers could be nudged towards the fresh fruit section after two minutes of taking in the sweet aroma of baked cookies.
想象一下学校食堂或者超市会出现怎样的效果:学生们或者顾客们在享受两分钟烘烤饼干的香甜气味之后,就会到新鲜水果区选择食物。
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