Next, the participants read an article about blood donations. Some were given an article saying blood donations were "at record highs" and the need was low; others read another article reporting the opposite – that donations were "at record lows" and the need was high. All were then offered a pamphlet guaranteeing fast registration at a blood center that day and told they should only take a pamphlet if they intended to donate.
接下来,志愿者们需阅读关于献血的文章。其中一部分读到的文章称献血量达到“创纪录之多”,而需求量实际没那么多;另一部分读到的文章内容恰恰相反——献血量“史上最少”,需求量实际很大。随后所有人都拿到了有助于他们在献血中心快速登记的小册子,并被告知如果想献血他们只需带这本小册子。
People who thought about death in the abstract were more likely to take a pamphlet if they read the article about a blood shortage. But people who thought about their own death were likely to take a pamphlet regardless of which article they read — their willingness to donate blood didn't seem to depend on how badly it was needed.
对死亡只有模糊认识的志愿者在读了关于献血量短缺的文章后更倾向于带上小册子。但是经历过想象自己死亡情景的志愿者不论读了什么样的文章,都会愿意带着小册子——看来他们献血的意愿并不决定于血液的需求量。
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