Nicchi understands the importance of promotion. He’s a working actor in LA, who started CVT Soft Serve in 2017 as a way to supplement his income.

尼基明白宣传的重要性。他是洛杉矶的一名在职演员，2017年为了补贴家用他创办了CVT 软冰淇淋店。

"This is a money-making thing. I can’t give away my ice-cream for free,” he said, noting that he had paid for his first truck with his salary from shooting a commercial.

他说道：“这是赚钱的生意。我不能免费赠送我的冰淇淋。”他指出自己是用拍商业广告的收入买下第一辆卡车的。

The soft serve at CVT (which stands for his three flavor offerings: chocolate, vanilla, or twist) and his vintage-looking truck are very Instagrammable. Influencers quickly noticed. In his first year, he got a small handful of influencer offers, typically people emailing suggesting promotional deals in exchange for free ice-cream.

他卖CVT软冰淇淋（CVT象征着他提供的三种口味：巧克力、香草和双旋）所用的复古风格卡车非常适合在Ins上传播。网红们很快就注意到了这一点。开业的第一年有几位网红提出想帮他宣传，通常是发电子邮件请求用打广告来交换免费冰淇淋。

"They love using the word ‘exposure’. It’s so ridiculous,” he said.

他说：“他们喜欢用‘曝光’这个词。真可笑。”

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