有的广告甚至写进了剧本台词。片中科学家告诉山姆“喝完伊利营养舒化奶”。伊利是中国最大的乳产品企业之一。
“Yili wanted Bumblebee [Sam’s car robot] to drink milk to prop up his energy, but that was rejected by the director,” says Liu Siru at Filmworks, an entertainment marketing company that negotiated the Chinese product placements with Paramount Pictures. Ms Liu adds that it was hard work convincing the film’s producers that a product not available in the US should be placed in the movie。
“伊利起初想让大黄蜂喝他的牛奶,结果被导演拒绝了。”“要知道,说服制片人植入美国本土根本没有的产品是相当困难的。”
Chinese marketing experts believe that their nation’s products will quickly become more visible in global media. Meters/bonwe is pushing large-scale product placement in Plants & Zombies, a computer game. “Transformers 3 will quickly speed up the trend,” said Ms Zhang。
中国的市场营销专家们相信,在不久的将来,中国产品会更加在世界传媒领域崭露头角。美特斯邦威正使得这一营销办法在中国逐渐走俏,因而也出现了《植物大战僵尸》的内植广告。“《变形金刚3》会使得这样的趋势愈演愈烈。”
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