PS的图片不能登广告? 朱莉娅罗伯茨英国广告被封_BEC初级作文

PS的图片不能登广告? 朱莉娅罗伯茨英国广告被封

Make-up advertisements featuring actor Julia Roberts and supermodel Christy Turlington have been banned in the UK because of their controversial use of 'airbrushing'.

最近英国当局禁播了由著名演员朱利亚罗伯茨和超模克里斯蒂特林顿代言的化妆品广告，理由是在广告中使用了一个叫做“airbrushing”的图像“磨皮”工具来优化所获得实际效果。

Britain's Advertising Standards Agency issued the ban after politician Jo Swinson complained about the two ads, for foundation products made by L'Oreal's Maybelline and Lancôme brands. L'Oreal admitted the photographs it used had been digitally manipulated and retouched. But the cosmetics giant claimed they "accurately illustrated" the effects their make-up -- Maybelline's The Eraser anti-ageing foundation and Lancôme's Teint Miracle --could achieve.

英国的广告标准管理局指出他们禁播了这个广告因为有议员对这个广告的不实之处有所抱怨，这主要包括欧莱雅和兰蔻的粉底。欧莱雅承认他们推出的照片确实经过了电子处理和润色。但是这个化妆品巨头却说这个广告准确的表达了产品应有的效果，无论是美宝莲的The easer anti-aging粉底还是兰蔻的Teint Miracle都的确能够达到那个效果。

The company described the Roberts image -- taken by celebrity photographer Mario Testino -- as an "aspirational picture." However, the watchdog ruled that the magazine ads were misleading, and exaggerated the ability of the products they were promoting to cover lines, wrinkles and blemishes. " On the basis of the evidence we had received we could not conclude that the ad image accurately illustrated what effect the product could achieve, and that the image had not been exaggerated by digital post production techniques," the ASA said.