适合背诵的双语文章:小广告、大学问_BEC初级作文

适合背诵的双语文章:小广告、大学问

Newspapers also carry a large amount of display advertising. Most of it is for stores or for various forms of entertainment. Newspapers generally reach an audience only in a limited area. To bring their message to a larger audience, many who want to put out their ads use national magazines. Many of the techniques of modern advertising were developed in magazine ads. The use of bright colors, attractive pictures, and short messages is all characteristic of magazine ads. The most important purpose is to catch the eye. The message it self is usually short, often no more than a slogan which the public identifies with the product.

报纸上也刊登大量图文并用的广告。其中绝大部分是为商店或各种娱乐活动而刊登的。报纸只能涉及到在一定地区内的读者。为了把信息传达到更多的读者，很多想刊登广告的人都利用全国性的杂志。在杂志上刊登的各类广告中运用了许多现代制作广告的技巧。杂志广告的特征是善于运用鲜艳的色彩，迷人的图片和短小精辟的词句，一般只有一条标语口号，要让人民大众认为这句口号与你宣传的产品是等同的。

The same techniques have been carried over into television advertising. Voices and music have been added to color and pictures to catch the ear as well as the eye. Television ads are shore -usually only 15,30,or 60 seconds, but they are repeated over and over again so that the audience sees and hears them many times. Commercial television has mixed entertainment and advertising.