The scale of the future does not have numbers or dials. It won't even tell you how much you weigh. It doesn't have a screen to display your weight because, if you ask behavioral economist at Duke University Dan Ariely, weight is a metric of the past.
未来的体重秤没有数字和表盘,不会告诉你有多重,甚至它连显示体重的屏幕都没有。如果你想知道原因的话,杜克大学的行为经济学家Dan Ariely会告诉你,体重只是一个关于过去的测量数值。
Ariely has spent his career researching the invisible machinery of human choice: why we neglect to save money for things we need we know, why we lie to our friends, and to ourselves.
Airely一直致力于探求人们决策过程的不可见机制:为什么我们会忘记为那些必需品存钱,为什么我们会欺骗朋友、欺骗自己。
Recently, he's turned his focus toward the choices we make about our health. Why, Ariely wondered, do people have such a hard time making healthy choices?
最近,他开始研究与健康相关的抉择。Ariely想知道,为什么做出健康的选择这么难呢?
Ariely imagines the common bathroom gadget as a gateway to better understanding our health, a way to subtly reshape human health behavior one pound at a time. But in order to do that, Ariely wants to rethink the scale's design.
Ariely认为,通过浴室里一个常见的小物件,可以更好地了解人们的健康状况。这是一种塑造健康行为的巧妙方法。为了达到这一需求,Ariely想要重新设计一款体重秤。
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