2. March forward one foot in front of the other. The press and the stock price will take care of themselves.

3. This whole notion of being so proprietary in every facet of what we do has really hurt us.

4. There are a lot of smart people that don’t work at Apple.

5. If we can be much better without being different, that would be fine with me. I want to be much better. I don’t care about being different.

6. The fact that Apple controls the product design from end to end: hardware and software gives us an incredibly unique opportunity. It's the only company in the industry that does that.

7. Every good product that I’ve ever seen in this industry and pretty much anywhere, is because a group of people cared deeply about making something wonderful that they and their friends wanted.

8. If Woz and I could have went down and plunked down 2000 bucks and bought an Apple II, why would we have built one? We weren’t trying to start a company; we were trying to get a computer.

9. It’s incredibly stupid for Apple to get into a position where for Apple to win, Microsoft has to lose. That’s really dumb.

10. This is my personal opinion. I believe Apple should license everything.

11. For the next several years, our job is to not reinvent the world. It’s to take something that we know exists already but hardly anybody’s got it, and gets it out to them.

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