牛津大学和私立学院“争名”_BEC初级作文

牛津大学和私立学院“争名”

The New College of the Humanities (NCH)， which plans to admit students in London, rejected any suggestion of confusion between the two institutions.

"We are talking to New College, Oxford, but we don't think there is any confusion between New College of the Humanities and New College, Oxford, given their great heritage and NCH's distinct positioning around humanities and social sciences," said a spokeswoman.

Brand labels

The application from New College, Oxford is for protection of its full name - as the term "New College" is too broad to register separately. There are already several other "New Colleges" - such as New College, Swindon and New College, Nottingham.

Among the issues which will have to be considered by the Intellectual Property Office will be whether the New College of the Humanities, as a brand name, is sufficiently specific without its name including any location.

The New College, Oxford trademark application covers a wide range of uses.

As well as education services and published materials, the name would be protected for use on products including cufflinks, tankards, waste bins and umbrellas.

The Intellectual Property Office says that a decision on whether to accept the trademark application is imminent.

If successful, it would join a range of other universities which have already protected their brand names and logos.

Oxford University has already trademarked itself, in a form so comprehensive that it covers its use for underwear, hair lotions, bleaching preparations, fat removing agents and Christmas trees.