Mobile’s 30% jump from 2010 helped propel it past the 1-hour-per-day mark, compared to just 44 minutes with print magazines and newspapers combined. 美国人花在移动设备上的时间突飞猛进,比去年上涨了30%,突破了每天1小时大关,这也就代表花在移动设备上的时间比纸质杂志和报纸的时间总和还要多,2011年美国人每天花在这两项上的时间只有44分钟。
eMarketer forms its estimates of time spent with media based on a meta-analysis of data from dozens of research sources, including survey and study data. TV and video includes any type of video watched on a traditional TV set, while all online video activities are included in the internet category. Time spent with each medium is averaged across the whole US adult population, not just users of the respective medium. Time spent with each medium also includes all time spent with that medium, regardless ofmultitasking, so an hour of watching TV while simultaneously on the internet is considered an hour of each activity. eMarketer是在综合分析了多项数据来源(包括调查和研究数据)后做出了上述媒体花费时间的估计。电视与视频包括在传统电视机上观看的各种视频,而在线视频观看则被纳入了网络范畴内。观众在每种媒体上花费的时间,取的是所有美国成年人的平均数据,而并非是每种媒体用户所花费的时间。另外,花在某一种媒体上的时间也包含在媒体总时间内:若一个观众在一个小时内既在观看电视节目,同时也在上网,那么他观看电视节目的时间计为1小时,上网的时间也计为1小时。
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