BEIJING - Imported TV series will be barred from airing during prime time on the mainland, according to an announcement from the top broadcasting regulator on Monday.
广电总局2月13日发表通知要求,境外影视剧将在黄金时段遭禁播。
These series should run for no longer than 50 episodes, according to the State Administration of Radio, Film and Television (SARFT).
广电总局还要求,引进境外影视剧的长度原则上控制在50集以内。
The aim is to improve the quality of imported TV programs and to enrich the content of shows available in high definition, so high-definition imported TV shows are preferred.
该通知要求目的是为了提高引进电视节目质量,丰富高清节目的内容,因此应优先引进高清的境外影视剧。
Under the new directive, a channel cannot broadcast imported TV series during prime time - 7:30 pm to 10 pm - and the total running time of imported shows should not exceed 25 percent of the time allocated to TV series that day.
根据最新的通知指示,各电视频道不得在黄金时段(19:00-22:00)播出境外影视剧,各电视频道每天播出的境外影视剧,也不得超过该频道当天影视剧总播出时间的25%。
Once a channel imports a TV series, it should be first aired on the channel before it can be resold to other channels, according to SARFT.
广电总局要求,获得总局批准引进的境外影视剧必须在本台首播,首播之后才可以再次发行在其他电视频道播出。
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