但实体零售店的成本可能会迫使外国品牌重新做出考虑。营销咨询公司数达企业管理咨询（Data Driven Marketing Asia，简称DDMA）发布的报告显示，一种新产品在“成熟连锁超市”上架的成本或“高达2.7万美元”。

This adds to steep rises in labour, rental, logistics and marketing costs. Distribution costs increased 200 per cent over the past five years. Warehousing cost was up 23 per cent last year, while the cost for advertising on CCTV, the national broadcaster, has risen almost 50 per cent since 2007. And retail rents in China's largest cities are forecast to increase by an average 12 per cent this year, according CB Richard Ellis. The cost of employing more experienced white-collar staff in the more affluent parts of China has risen almost 60 per cent over the past three years.

此外，劳动力、场租、物流和营销成本也在急剧上涨。过去五年间，分销成本上升了200%。仓储成本去年提高了23%。而在中国中央电视台(CCTV)做广告的成本自2007年以来已提高了近50%。世邦魏理仕(CB Richard Ellis)称，预计中国最大型城市的零售店铺租金今年将平均上涨12%。过去三年里，在中国较富裕地区雇佣较有经验白领的成本提高了近60%。

Sam Mulligan, China Director at DDMA, said: "Over the past three years, these costs have started to become prohibitive. When we work with customers on a new market entry, once we get to formulating a retail strategy, the metrics fall out of the window."

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