多数人周围文字泛滥,根本无法全部读完。因此,人们倾向先查阅较短信函。厚厚一叠长篇大论看上去真的很恐怖。忙碌的人一般会先放一放,等有空再看——而这一等可能意味着石沉大海。所以,写信要简洁精练。
4. Use simple language
言简意赅
It’s the writer’s job to be understood. Even if your audience is highly educated, you should avoid big words and long, complex sentences. People aren’t stupid; they’re busy. Make our job easier, and we’re more likely to give your letter the attention it deserves. Formal writing does not require the use of big words. Don’t try to sound sophisticated; try to be clear. Use “ask” instead of “request.” Say “buy” instead of “purchase.” Instead of “enclosed herewith please find,” just say, “I’ve enclosed” or “Here is. . . .”
信要让人读懂。哪怕收信人水平很高,也应避免使用行话冗句。人家又不傻,工作这么忙,干净利落点,事情都好办。正式信函不一定要讲套话,不必故作老练,讲清楚就行。用“请”,别用“恳请”;用“买”,别用“购置”;用“附上”或“以下是”,别用“随函附上,请查收”。
5. Lead with the most important point
挑明重点
As journalists say, don’t bury your head. Find a way to open with the idea or information that you most want your reader to focus or act on. The first paragraph might be the only one he reads, so don’t hide the “ask” in the last paragraph.
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