"Sometimes international car manufacturers understand Chinese consumers better than Chinese manufacturers do," he adds.
“有时候海外汽车制造商比中国同行更加了解中国消费者,”他补充说。
Western carmakers are increasingly adapting their cars for the Chinese market: BMW, for example, will launch a long-wheelbase version of its ever-popular 3 series especially for the China market where many cars are chauffeur driven.
西方汽车制造商日趋针对中国市场调整汽车的设计。比如,宝马(BMW)将发布畅销的3系车型的长轴距版,这是专门面向中国市场开发的,因为这里有许多高档车是由专职司机驾驶的。
Chinese carmakers like Geely, Great Wall and SAIC — the three strongest — are working hard to enter the middle to upper segments of the market and many are launching sports utility vehicles to capture a trend toward more individualistic purchases by younger buyers. "But they are always running a little bit late," says Mr Paur.
中国汽车制造商,如吉利(Geely)、长城(Great Wall)和上汽(SAIC)这三家最强大的企业,正努力打入中高端市场。不少厂家将发布运动型多功能车(SUV),以求抓住年轻买家购买更具个性色彩车型的趋势。“但它们总是慢一拍,”包亦农表示。
Ivo Naumann, head of AlixPartners in Shanghai, says: "The product still has to improve to be really on par with international brands."
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