让东丽得以摆脱英国Courtaulds(最终被分拆并出售)等行业先驱命运的,是该公司决心坚持基础研发,尽管这可能需要数十年才能取得成果。一个主要的例子是,东丽拒绝放弃碳纤维,这种材料重量极轻,但非常结实,由于看似缺乏可带来盈利的应用,包括Courtaulds在内的业内很多企业最终都放弃了这种材料。
“Toray was pressured by analysts to get rid of the [carbon fibre] business but it refused, saying carbon fibre was one of its strengths,” says Daisuke Taniyama, a consultant at Nomura Research Institute, the research arm of the investment bank.
野村证券(Nomura)研究机构野村综合研究所(Nomura Research Institute)咨询顾问Daisuke Taniyama表示:“东丽对来自分析师的放弃(碳纤维)业务的压力说不,并表示碳纤维是其优势之一。”
Toray believed that carbon fibre could be used to make aircraft so its executives visited Boeing repeatedly in the 1970s to market the idea. More than 30 years later, Toray is working with Boeing on the 787 Dreamliner, which uses carbon fibre for 50 per cent of its body in terms of weight.东丽认为,碳纤维可以被用来制造飞机,因此上世纪70年代,该公司高管曾多次访问波音(Boeing),来推销这一想法。30多年后,东丽正与波音在787梦幻客机(787 Dreamliner)上合作,碳纤维占这种飞机机体总重量的50%。
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