"You tend to eat all of the food in the container. If it's bigger, you eat more. If somebody put a smaller glass or plate or bowl in front of you, you would eat less," the mayor said.
In announcing the proposal, health officials cited research linking sugary drinks to rising rates of obesity, diabetes and heart disease. At the same time, City Health Commissioner Thomas Farley said the city has no intention of reducing portion sizes of solid foods.
"Sugar drinks are not the entire obesity epidemic, but they are uniquely, strongly associated with this rise in obesity over the last 30 years," Farley said. "There's something about sugar water, as a product, which leads to long-term weight gain."
The commissioner estimated that obesity-related illnesses in New York City cost $4 billion a year.
Kelly Brownell, director of the Rudd Center for Food Policy and Obesity at Yale University, said he believes the ban would be effective.
"Soft drinks are the single greatest source of added sugar in the American diet," said Brownell, who has campaigned for a soda tax to cut consumption.
Stefan Friedman, spokesman for the New York City Beverage Association, argued the ban would do little to reduce New Yorkers' waistlines, pointing to federal data showing that calories from sugary drinks are a declining portion of American diets even as obesity increases.
At a Burger King in Manhattan, retired postal worker Bobby Brown didn't like the mayor's idea, saying people should be "free to choose what they drink or eat."
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