Household and consumer goods retailer Miniso has launched its new collections incollaboration with entertainment company Marvel in Indonesia.
家庭和日用品零售商名创优品在印尼推出了与娱乐公司漫威合作的新系列产品。
The Marvel x Miniso collections, which include round pillows, coasters and caps featuring characters like Captain America, Spider-Man, Iron Man and Hulk, are said to be available at their outlets in Senayan City, Central Jakarta; Taman Anggrek Mall, West Jakarta; and Artha Gading Mall, North Jakarta.
漫威x 名创优品系列包括圆枕、杯托和杯子。产品上印着美国队长、蜘蛛侠、钢铁侠和绿巨人之类的人物。据说这个系列在雅加达中心的Senayan城、雅加达西部的Taman Anggrek购物中心和雅加达北部的Artha Gading购物中心有售。
Ye Guofu, founder and CEO global of Miniso, said that Marvel was among world’s top franchises that has massive influence. “I believe good products have to cater to a bigger market. That’s the reason why we collaborated with Marvel,” Guofu said in a statement.
名创优品全球联合创始人和总裁说,漫威是世界上顶尖的影响力巨大的获特许经营权的企业。“我相信好的产品必须迎合更大的市场。这就是我们和漫威合作的原因。”叶国富在一项声明中说。
Meanwhile, Miniso Indonesia general manager Jason Lee said both brands had formed mutual relationships. “[Hopefully] Marvel can reach female consumers while Miniso can attract more male consumers through this collaboration,” Lee said.
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