The researchers studied the shopping habits of 40,000 Chinese households by arming them with scanners to track their purchases in real time. Twenty-six types of consumer products were tracked in beverage, packaged food, personal care and home care categories.

研究人员给四万个中国家庭配备了扫描仪，从而实时追踪他们买东西的情况，研究他们的购物习惯。调查对饮料、包装食品、个人护理和家庭护理用品等几大类项下共26种消费品进行了跟踪分析。

Chinese shoppers are most often engaged in what Mr. Lannes calls "repertoire behavior," which means that they consider and buy several brands when shopping rather than sticking to one favorite. For example, the average Chinese household bought yogurt 16.2 times last year. But shoppers chose one of the leading three brands just 4.6, or 28%, of those times.

中国消费者会经常做出兰尼斯所谓的“大杂烩行为”，也就是说他们在买东西时，会考虑并购买好几个牌子的商品，而不是始终买自己最喜欢的品牌。例如，中国家庭去年平均买过16.2次酸奶，但其中仅有4.6次选择的是三大品牌之一，占总购买次数的28%。

And the more they shop in a category, the study found, the more brands they'll try. The 20% of Chinese shoppers who shopped the most for biscuits, for example, bought 10 different brands of treats, while the average shopper tried six.

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