Top Olympics officials questioned whether it was appropriate to allow fast-food chain McDonald's to continue sponsoring the Games amid mounting concern about global obesity, the International Olympic Committee president has admitted.
国际奥委会(IOC)主席雅克•罗格(Jacques Rogge)承认,奥委会高层官员们曾对快餐连锁集团麦当劳(McDonald's)是否适宜继续赞助奥运会提出质疑。目前,各方对全球肥胖问题日益感到担忧。
Jacques Rogge told the Financial Times that the growing financial demands of the Olympics were making it harder for the movement to hold on to its long-cherished values – which include taking care of one's health. It has faced increasing criticism from health groups for linking the games to high-calorie consumer brands.
罗格向英国《金融时报》表示,不断提高的资金需求,加大了奥运会坚守其长期珍视的价值观的难度,包括关心人们的健康。因为将自己与一些高热量消费品牌联系在一起,奥运会面临越来越多健康团体的批评。
McDonald's – whose four restaurants in London's Olympic Park include its biggest in the world, which can seat 1,500 customers – extended its 36-year backing of the Games in January by signing up as sponsor for another eight years.
麦当劳今年1月将已执行36年的赞助协议延长了8年。麦当劳在伦敦奥林匹克公园(Olympic Park)有4家餐厅,其中包括它在全球最大的一家,能容纳1500名顾客。
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