His daredevil activities are raising his profile in a way that few of his button-down predecessors sought. The company's last president, Katsuaki Watanabe, tried to keep out of the limelight during his stint, spending his leisure time singing in a men's choir.
这些锐意进取的大胆行为提升了丰田章男的知名度,而他那些保守的前任们很少有人走这条路。丰田公司上一任总裁渡边捷昭(Katsuaki Watanabe)在任期间努力远离公众视线,闲暇时在一个男声合唱团里唱歌。
Mr. Toyoda's approach carries risks, not least of which is the possibility of the type of high-speed accident that killed Toyota's chief test car driver in 2010. That was one year after Mr. Toyoda drove for the third year in a row in an annual 24-hour race on a Grand Prix track in Nurburg, Germany. The company says he hasn't been in a competitive race since then - a decision prompted in part by pressure from Toyota's board, according to a person familiar with the matter. But he hasn't quit his habit of racing solo at top speeds on closed courses.
但丰田章男的做法也伴有风险,高速驾驶中的意外事故就是其中之一。2010年,丰田汽车首席试车员在一起高速事故中身亡。事发前一年,丰田章男已连续第三次参加每年一度在德国尼尔堡(Nurburg)大奖赛(Grand Prix)赛道上举办的24小时耐力赛。丰田汽车称,丰田章男自此之后没有再参加竞技比赛。据知情人士透露,该决定在一定程度上是迫于丰田公司董事会的压力,但丰田章男并没有放弃在封闭赛道上独自驾车挑战极限速度的爱好。
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