Shoppers and retailers who choose to sign up for the project could save millions of pounds a year in postage costs by eliminating the need to order multiple sizes of the same garment and send back ill-fitting clothes, researchers claimed.
Prof Adrian Hilton of Surrey University said: “It’s unrealistic to expect online clothes shoppers to have the time or inclination to take a series of highly accurate body measurements of themselves. The new system makes it all very easy.”
The project, sponsored by the Engineering and Physical Sciences Research Council (EPSRC), is expected to be brought to market within two years.
After choosing an item, the shopper will activate the software and enter their height, before in front of their webcam or smart phone in their underwear and taking a photograph.
The software will not store or transmit the image to the internet, but will use it to judge the person's dimensions at various points on their body.
Because label sizes vary between manufacturers, the program will use the exact measurements of each individual garment to predict which size will be the best fit.
Philip Delamore of the London College of Fashion said: "The potential benefits for the fashion industry and for shoppers are huge. Currently, it’s common for online shoppers to order two or three different sizes of the same item of clothing at the same time, as they’re unsure which one will fit best.”
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