Although his 1-year-old smartphone still works perfectly, Li Jijia already feels the need to replace it.
尽管用了一年的智能手机完好无损,李继嘉(音译)已经动了想换新手机的念头。
“It has been a year. There are many better ones available now,” said the 21-year-old education major at Central China Normal University. “It’s time to upgrade my phone.”
“已经用了一年了,市面上出了很多更强大的手机。”就读于华中师范大学教育学专业、21岁的李继嘉说:“是时候换新手机了”。
Li’s impatience is shared by many. Shortly after the season when new gadgets are released, many consumers feel the urge to upgrade their electronic devices, even though the ones they have still work just fine.
很多人都像李继嘉一样急切。新品发布季刚过,很多顾客便迫不及待地要更新他们的电子设备,即便旧的仍能正常使用。
As consumers obsess over Apple’s newly released products and debate whether the Google tablet is better than the new Amazon Kindle, it might be time to take a step back and ask: “Do we really need the latest upgrades?”
当顾客们正痴迷于苹果的新产品,热议着谷歌平板电脑和亚马逊Kindle阅读器哪个更好时,或许我们是时候该退一步好好想想了:“我们真的需要这些最新的电子产品吗?”
New psychology
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