电子产品更新换代之烦恼_BEC初级作文

电子产品更新换代之烦恼

文斯玛说这是一种相当浪费资源的机制。在这样的机制中，包括许多个人电子产品生产商在内的企业们之所以推出劣质货，是因为“他们清楚，一年半载之后，会有新品推出。”

But the new psychology of consumers is part of this system, as Wensma conceded to the newspaper: “We now want something new, something pretty, the next shiny thing.”

而如今消费者心理的改变也成为该机制的一部分，文斯玛向英国《卫报》透露说：“现在我们都喜欢新奇炫的东西。”

Huge profits

暴利

“It’s to the detriment of the consumer and the environment,” as the New York Times quoted Norman. “But perhaps to the betterment of the stockholder.”

“这对消费者和环境来说是种伤害”《纽约时报》援引诺曼的话说：“但对股东们而言却是好事一件。”

In its most recent fiscal year, Apple’s profit margin was more than 21 percent, reported the Los Angeles Times. At Hewlett-Packard, the world’s biggest PC manufacturer, it was only 7 percent.

据《洛杉矶时报》报道称，苹果公司最新年度财务报告显示，其利润率超过21%。而作为全球最大的个人电脑制造商，惠普公司的利润率仅为7%。

“Steven Jobs pushed the principle of ‘planned obsolescence’ to new heights,” the newspaper commented on the company’s profits and marketing strategy. “Apple’s annual upgrades of its products generate sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version, even when the changes are incremental.”