FOR at least four centuries, from the 14th to the 18th, China was looked upon by the West with awe. The Venetian trader Marco Polo (1254-1324), whose family had long been travelers on the Silk Road, spent over 20 years exploring Asia, including much of China and Mongolia.

至少四个世纪，从14世纪到18世纪，中国被西方国家仰视与敬畏。威尼斯商人马可•波罗(1254 - 1324)，他的家人一直是丝绸之路上的旅行者，花了20多年探索亚洲，包括中国大部分地区和蒙古。

Another word for cultural power is "soft power," a subject that has increasingly over recent years challenged Chinese policymakers and thought leaders.

另一个表述文化力量的词是“软实力”，一个近年来越来越挑战中国政策制定者和思想领袖的课题。

There have been some developments. The opening ceremony of the 2008 Summer Olympics projected some brilliant images of Chinese tradition; the Chinese pavilion of the Shanghai World Exposition in 2010 was an architectural masterpiece, while its techno-artistic display of the recreation of the scroll "Along the River during the Qingming Festival by" Zhang Zeduan (1085-1145) was simply brilliant.

已经有了一些进展。2008年夏季奥运会开幕式展现了中国传统的一些精彩图像；2010年上海世博会的中国国家馆是一个建筑杰作，而其数码艺术展示的宋代画家张择端(1085 - 1145)《清明上河图》的大幅再现是极其辉煌的。

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