达奇斯说:2011年达美乐的品牌热情大幅度增长,但是2017年无法与之相提并论。他们不能每年都重新设计食谱,真是太可惜了。
3. Kraft. Brand love: -10% / Rank: 11
3.卡夫品牌喜爱度:-10%/排名:11
Dachis says: Kraft took a stance in support of genetically engineered foods midway through the year and the decision turned their brand into an overall loser for 2017.
达奇斯说:在这一年中,卡夫支持转基因食物,这个决定使得这个品牌成为了2017年的输家。
4. Fiat. Brand love: -7% / Rank: 85
4.菲亚特 品牌喜爱度:-7%/排名:85
Dachis says: Fiat suffered through a slow global sales year in 2017. Sluggish sales were reflected in sluggish social activity as the company went in reverse on positive discussion around the web.
达奇斯说:2017年菲亚特销售不旺。销售疲软体现在社交活动低迷,网络上大都是负面的讨论。
5. Zynga. Brand love: -5% / Rank: 5
5.星佳(Zynga)品牌喜爱度:-5%/排名:5
Dachis says: Zynga struggled to maintain its momentum and diversify its business in 2017. The difficult year was evident in reduced brand discussion and an increase in negativity from product shutdowns that leave the game company with a lot of work to do in 2013.
达奇斯说:星佳在2017年努力保持势头并进行多元化经营。关于公司的品牌讨论明显减少,产品停产的负面消息不断增长,这使得这家游戏公司在2013年有很多工作要做。
【2017年品牌大比拼:五大赢家与五大输家】相关文章:
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