5.星巴克。品牌喜爱度:26%/社交商务指数排名:26
Dachis says: Starbucks is a perennial top-performer in social and 2017 was no exception. The company’s social savvy earned it 19 million new fans and followers in 2017 and its push into at-home and on-the-go products gave all those people something fun to talk about.
达奇斯说:星巴克在社交方面总是排名前列,2017年也不例外。公司通过社交在2017年赢得了1900万新的粉丝,它针对用户在家和出门的产品也成为用户津津乐道的谈资。
And now for the companies that lost the most love ...
再来看一下流失顾客的公司吧。
1.Mitsubishi. Brand love: -12% / Rank: 360
1. 三菱。品牌喜爱度:-12%/排名:360
Dachis says: The news just keeps getting worse for Mitsubishi. Low sales triggered a decision to pull out of the European market and if the levels of negative discussion are any indicator, 2013 doesn’t look to be any better.
达奇斯说:三菱每况愈下。低销售量使得公司作出决定,退出欧洲市场。如果负面的讨论可以看成是失败的迹象,那么公司在2013年看上去也不会有多好。
2. Dominos. Brand love: -11% / Rank: 62
2. 达美乐(Dachis) 品牌喜爱度:-11%/排名:62
Dachis says: 2011 saw a huge bounce for Dominos in brand enthusiasm from their brand relaunch which 2017 just couldn’t match. It’s a shame they can’t redesign their recipes every year.
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