However, while media once dubbed telecom operators the biggest money-maker on New Year's eve, industry insiders say the heyday for the short message service (SMS) may have passed.
A January report from the Ministry of Industry and Information Technology (MIIT) said the Chinese sent 897 billion SMS messages in 2017, up only 2.1 percent year on year, whereas the number of mobile users gained about 11 percent to 1.1 billion.
At the same time, the country now has 564 million netizens, about 75 percent of whom can access the Internet from their cell phones, according to the MIIT report.
For many netizens and mobile users, staying online tweeting about the Spring Festival Gala Show run by China's state television is a "ritual" as important as watching the program itself.
"I brought my computer to the living room," netizen "robin_ taoran" said on Sina Weibo, a Chinese Twitter-like service, on lunar New Year's eve. "Watching the show on TV while tweeting on Weibo is a must, just like Chinese steamed bread goes with pickles."
According to Dong Wenjun, Sina Weibo's director of operations, Weibo users sent a total of 28,977 posts in the first second of February 10, the day of the Chinese New Year.
"Saying happy new year on Weibo has become a good custom," Dong was quoted as saying by China National Radio.
For the country's 233 million 3G users, Weixin, a popular smartphone application that allows voice messages and more creatively edited greetings, also became a trend this year for its convenience and low cost.
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