阿迪达斯将在中国走时尚路线_BEC初级作文

阿迪达斯将在中国走时尚路线

NEO aims to be a gateway line for consumers with tighter budgets or with shoppers in lower-tier cities, where Mr. Hainer said he sees two-thirds of the company's opportunity. As consumer budgets grow, shoppers will have more access to Adidas's higher-end products, he said. Y-3, the company's premium line, sells fur-trimmed leather trench coats for about $3,100 and tweed three-quarter-sleeved coats for around $2,650.

NEO志在成为一个面向预算较紧的消费者或二三线城市消费者的入门系列。海纳说，他认为公司三分之二的机会都在二三线城市。他说，随着预算的增加，消费者将更有能力购买阿迪达斯的更高端产品。该公司高端系列Y-3的毛边皮风衣售价在3,100美元左右，中袖斜纹呢外套约为2,650美元。

Adidas also plans to expand in children's apparel, a budding market in China, where parents want to buy the best for the one child in the family.

阿迪达斯还计划在童装领域扩张。这在中国是一个方兴未艾的市场，因为父母们都想为家中唯一的孩子买最好的东西。

Adidas operates 500 children's stores across China, selling products such as upscale leather baby bootees for about $215 a pair.

阿迪达斯在整个中国开有500家童装店，销售的产品包括215美元一双的高端皮质童靴。

Market watchers say Adidas might face uphill challenges in pursuing such niches. Fast-fashion brands, such as Zara, owned by Spanish company Inditex SA, and other apparel makers are expanding rapidly across the country.