Adidas thinks it’s come up with the next big thing in running shoes. And the company isn’t being shy about telling everyone about it. When the goal is to catch Nike, you can’t be.
阿迪达斯自认为已经找到了跑鞋领域的“下一个大发现”。而且该公司并不吝啬于向全世界宣示此事。如果它的目标是追赶耐克的话,那更应该这样了。
At a swanky launch event at New York’s Javitz Center, Adidas product execs rolled out their new “ Energy Boost” running shoe, boasting that it will do nothing less than revolutionize running footwear. A worldwide launch is scheduled for Feb. 27.
在纽约贾维茨会议中心(Javitz Center),一场华丽的发布会上,阿迪达斯的产品高管们滔滔不绝地介绍他们全新的“Energy Boost”跑鞋,称该产品无异于将给跑鞋领域带来一场变革。按照安排,这款跑鞋将于2月27日在全球发售。
To a horde of journalists from North America, Europe and Asia, global brand chief Eric Liedtke proclaimed the start of a “new chapter” in running shoes, one that perfectly balances comfort and energy. The formula: small capsules fused together inside the sole provide consistent energy and bounce, designed to keep a consistent spring in a runner’s step all the way through a long course. Adidas execs say the technology, three years in the making, is proprietary, though they couldn’t be specific on questions about patent rights.
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