瑞雅礼仪并不是将西方礼仪带入中国的先行者。在2008年奥运会前,中国政府发起了市民“讲文明”运动,发放传单让民众不要随地吐痰、插队或是向外国友人问询收入水准。德国克尼格礼仪学院(Knigge Akademie)于2011年3月11日在北京设立了分支机构,开设西式着装、用餐、肢体语言、电子通信方面的商务礼仪课程。一些职业培训机构,包括上海交通大学(Shanghai Jiao Tong University)和武汉纺织大学(Wuhan Textile University)的培训机构,都打出了商务礼仪课程的广告。
But other companies that have attempted to make a go of teaching etiquette, such as Beijing's Etiquette Society, opened its doors in 2008 and closed again in 2011. 'I don't think we thought through the concept,' says Etiquette Society founder Freddie Cull. He adds that at the time, there didn't seem to be enough of a market for the school.
不过,也有一些试图教授礼仪规范的公司发展得并不好,如北京英乐会礼仪咨询公司(Etiquette Society),在2008年成立,2011年关闭。英乐会礼仪咨询公司的创始人安睿(Freddie Cull)说:“我觉得我们当时没有把这个概念想透彻。”他还说在当时,这个学校的市场似乎并不广阔。
Ms. Ho, raised in Hong Kong but educated in the U.S, spent some time working in banking on Wall Street. Every time the 27-year-old Harvard Business School graduate heard about Chinese nationals misbehaving abroad, 'it would affect me on a very personal level,' she said. 'I took it personally.' She knows that when she travels, she's really representing China, 'and I think everyone has a responsibility to represent their country.'
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