The emotional appeal of babies for advertisers is potent, says Patti Williams, an associate professor of marketing at Wharton School, University of Pennsylvania. “They immediately evoke a kind of empathy and engagement, especially from parents. Images of babies have emotional power and the ability to draw a viewer in and to keep a viewer's attention.”

宾夕法尼亚大学(University of Pennsylvania)沃顿商学院(Wharton School)市场营销副教授帕蒂·威廉姆斯(Patti Williams)表示，对广告商来说，婴儿具有强大的情感力量。“他们会立刻激发人们的共鸣和情感投入，特别是在那些爸爸妈妈当中。婴儿的形象具有一种情感上的影响力，能够吸引并保持观看者的注意力。”

It is Ms Salzinger's task to defuse the pressure from the financial expectations resting on the infants. “Babies need a quiet set. They need people not to be nervous around them. They're like sponges. If you're agitated, so are they. I tell the adults to relax. It's not good if the baby looks around at anxious adults, they'll end up crying.” Often she will take the infant off the set for some quiet time in order that the adults can calm down. To make a baby cry she might take a toy away or encourage a parent to play with their child and then leave.

而赛尔辛格的一项任务，就是缓和婴儿背负的财务预期带来的压力。她表示：“宝宝们需要安静的拍摄环境。他们需要周围的人们不能太过紧张。他们就像海绵一样。如果你躁动不安，他们也会如此。我告诉那些大人放松心情。如果宝宝环顾四周看到的都是焦急的大人，这将十分不妙，他们最终会哭起来。”为了让大人们平静下来，她往往会将婴儿带离片场安静一会。而每当需要宝宝啼哭时，她会把玩具从宝宝手里抢走，或者让父母与孩子玩一会儿再离开。

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