Your headline is the most important part of your blog or article post.

无论是博客还是论文，标题都至关重要。

It is the first and usually only chance you have to get the attention of prospective readers. If they don't read past your headline and click on your post then the body copy might as well not exist.

这是你能吸引读者的唯一关键机会。如果他们匆匆掠过标题，那么正文估计也没多少人会再看了吧。

According to CopyBlogger, eight out of 10 people will read your headline copy, but only two out of 10 will read the rest. This is why so much emphasis is placed on the headline in all forms of marketing and advertising.

调查显示，80%的人会看标题，然后只有剩下来两成的人会读正文部分。所以在市场和广告领域，标题绝对是制胜法宝。

Your headline has only one purpose—to get the next line read. The next line needs to get you to read the following line, and so it goes on until you reach a call to action.

你的标题只有一个目的——让人读下一行，而下一行又需要引着人继续往下读，然后就这么一直读下去咯。

There is no point in spending a couple of hours writing a post and allocating only a couple of minutes to your headline. If your post doesn't get read, all your hard work will be wasted.

如果你辛苦花费好几个小时写一篇东西，只花几分钟来想一个标题，那真是毫无意义。标题不好，吸引不到人来阅读，一切努力都会白费。

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