It’s not the size, or even the bizarreness of the concept that scares people, but rather the expressionless, staring faces of the costumes. Especially for children, who gaze at people’s faces to work out their feelings through their expressions, the blank, unchanging face of the mascot can be especially freaky. (That explains all the crying babies at Disneyland). Such a stone-still face indicates death, and the unfamiliar sight of a huge mascot with a dead face moving around is like the dead have come to life! Yep, the fear of mascots is basically like a fear of zombies, and we can’t really say that’s irrational.
倒不是吉祥物的大小或怪诞使人害怕,而是套具上面无表情又目光灼灼的样子叫人不安。尤其是对孩子而言,他们一向通过观察人们的表情来揣摩情感,但吉祥物的表情空洞呆板,看上去特别吓人。(难怪迪斯尼乐园到处都有嚎哭的小孩!)死板的面部表情让人想起死亡,何况是没有生命力的巨型吉祥物顶着一张死人脸到处走动呢!所以,害怕吉祥物就像害怕僵尸,完全是在情理之中的。
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