One of the world's biggest vintners has a roaring hangover from poor U.S. sales, leading it to destroy thousands of gallons of wine past its prime.
由于美国销售情况不佳,全球最大的葡萄酒生产商之一Treasury Wine Estates Ltd.的库存大幅上升,导致该公司决定销毁超过最佳饮用期的数千加仑葡萄酒。
Treasury Wine Estates Ltd. TWE.AU -7.83% ─whose brands range from the mass-market, U.S.-made Beringer up to $1,000-a-bottle Penfolds Grange from Australia─said it would book a charge of 160 million Australian dollars (US$145 million) against its U.S. business for the fiscal year that ended June 30.
该公司说,截至6月30日的财政年度,旗下美国业务将计入1.6亿澳元(合1.45亿美元)的减记支出。该公司的葡萄酒品牌有面向大众市场的美国产贝灵哲(Beringer),也有每瓶售价高达1,000美元的澳洲产奔富葛兰许(Penfolds Grange)。
The vintner relies heavily on sales of less-expensive labels in the U.S., the world's biggest wine market. Treasury Wine said Monday it had overestimated U.S. demand in the past year, forcing it to discount or destroy older wines that had passed their drink-by date. The company warned it expects to ship less wine to the U.S. this fiscal year, reducing operating earnings by as much as A$30 million.
这家葡萄酒厂商严重依赖较为便宜的品牌在全球最大葡萄酒市场美国的销售。Treasury Wine周一说,该公司去年高估了美国的需求,被迫将已经超过最佳饮用期的葡萄酒打折销售,或者予以销毁。该公司警告称,预计本财年美国发货量将减少,营运利润下降最多3,000万澳元。
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