For some broadcasters, it was the day the music died.
对中国一些广播电视公司来说,音乐选秀节目的末日来了。
China's major media regulator and censor last week put a stop to the slew of new singing competitions soon to hit China's airwaves. In a statement, the clumsily named State Administration of Press, Publication, Radio, Film and Television postponed ready-to-run shows and adjusted broadcast time of the current shows so that they no longer took up big blocks of primetime viewing.
中国主要的媒体监管和审查机构国家广播电影电视总局上周叫停即将开播的一系列新的歌唱类选拔节目。广电总局在一则声明中说,尚未开播的节目将推迟播出,已开播的节目将调整播出时间,错时安排播出,避免同类节目扎堆播出。
They also asked for a little less glitz. TV producers were asked to abstain from 'extravagance, putting on dazzling packaging and playing up sensational elements' in TV program productions, according to the statement. The reason, it said, was to avoid having too many similar TV programs and to 'provide more viewing options for audiences.'
广电总局还要求降低节目的华丽程度。据这份声明称,电视媒体要力戒铺张奢华,力戒炫目包装,力戒煽情作秀。声明称,此次调控是为了避免电视节目形态单一雷同,为观众提供更多的收视选择。
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