Traditional education companies have to adapt to the change, whether they like it or not. Yu Minhong, chairman of New Oriental Education & Technology Group Inc., said recently at a forum that online education will account for 40% of the private education market in three to five years, from 10% now, and the company is positioning itself as a content provider.
传统教育机构不得不应对变化,不管他们是否喜欢。新东方教育科技集团的董事长俞敏洪在最近的一次会议中说过,网络教育将会在未来的3到5年中占个人教育市场的40%,现在是10%,而新东方将自己定位为内容供应商。
Attention needs to be shifted from offline to online development, otherwise New Oriental won’t survive, Mr. Yu said.
俞敏洪还说,注意力应该从线下教育转移到线上教育的发展,否则的话新东方则不能存活下去。
Changing views of education in China make a shift to more online education inevitable. Chinese students are becoming less fixated on tests. Parents are increasingly sending their children to English-immersion camps abroad rather than classrooms. Today’s children are more comfortable with e-learning.
中国教育观念的改变更多不可避免地转移到了线上教育,中国的学生也没有那么应试了。越来越多的家长们会送自己的孩子去国外的英语夏令营,而不是补习教室。如今的孩子们更适宜于互联网学习。
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