菲利斯: 有很多事情都让我满意的不得了,但我想大家都低估了大型零售商对Amazon Publishing做出的非理性激烈反应。这不是亚马逊的错,在这一点上我不怪亚马逊。当时我们知道有哪些风险。所以当机会出现时,我决定放手一搏,责任也由我来承担。亚马逊在数字领域执行的非常好。我们预计会遭到图书零售商Barnes &Noble的抵制。但我们没想到塔吉特(Target)、好市多(Costco)和沃尔玛(Wal-Mart)这些零售商也会抵制我们。
The landscape is changing so quickly, but the experiment itself taught me a lot. It was like [getting an] MBA in the next wave of publishing. With the next book, would I do Amazon? Would I do traditional? Would I do a mixture? Would I do self-publishing? I don't know.
情况变化的非常快,这次经历则教会了我很多东西。就好像下次出书时我就能(拿到一个)MBA学位。下一本书我会找亚马逊吗?我会采用传统方式吗?还是把二者结合起来?还是自己出版?我不知道。
Part of the reason I'm not doing a new book in the immediate, foreseeable future is that I think there's going to be a bloodbath or arms race over say, the next 24 months, and I want to wait until the dust settles. I wouldn't underestimate Amazon! [chuckles] And as a traditional publisher, I would also say, I wouldn't get myopically focused on Amazon when there are at least a dozen startups you should also be concerned with. If you're not going to innovate, I would do so while they're less expensive –
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