This tight-lipped marketing strategy has been recently championed by French electronic producers Daft Punk, who have hidden behind their robot helmets for two decades. On a smaller scale, British producer Burial gained notoriety for maintaining his anonymity for the first two years of his career.

这种守口如瓶的营销策略也得到过法国电音组合傻瓜朋克(Daft Punk)的采纳，他们以机器人头盔隐藏自己的真容达20年之久。实行这种策略时间较短的有英国电音歌手Burial，他因为在演艺生涯的头两年一直隐瞒自己的真实身份而声名远扬。

Lorde uploaded her November EP without any accompanying biographical information. Two months later, she revealed her name and a photograph of herself. 'I wanted people to listen to it first, ' she said on a phone call from her recording studio. 'People started to get really aggressive about [the mystery], and almost angry. So I just released a shot of me and did a few interviews, because I didn't want it to feel like a scheme.'

在去年11月上传其细碟时，Lorde没有附上任何个人信息。两个月之后，她公布了自己的姓名及一张照片。她在录音室接受电话采访时称：“我希望大家先听听我的音乐，后来大家开始（因为神秘身份）变得气势汹汹，几乎到了生气的地步，所以我就发布了一张我的照片，接受了几次采访，因为我不想让它给人以阴谋诡计的感觉。”

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