足球主教练的计划侧重战术,与短期内的下一场赛事联系更为紧密。思维缜密的阿森纳队(Arsenal)主教练阿尔赛纳•温格(Arsène Wenger)告诉卡森,“每周五早晨舍弃14名球员(因为他要选定周末比赛的阵容)、然后周一再把他们招回来”是一件很棘手的事。主教练选不出正确的阵容可能会断送自己的职业生涯,失败的首席执行官有时却能保住自己的位子。不过,足球运动关注短期结果的这一特点,也让主教练能够迅速东山再起;而企业领导人在人员或产品方面犯下的重大战略错误,却能对一家企业造成多年的拖累。英特尔(Intel)承认,该公司错过了智能手机芯片革命。最近,该公司新任首席执行官布赖恩•克尔扎尼奇(Brian Krzanich)将公司的未来押注于用于可穿戴设备的微型芯片,试图以此来在竞争中实现跨越式赶超。这个决定可比在赛季前调整阵容重大得多。
Mr Carson reckons the vast majority of what keeps business and sporting leaders awake at night relates to people management. Football managers’ motivational skills, their genuine love of the job (which far offsets the pressures, as Mr Mourinho pointed out at last week’s book launch), and their surprising humility about what they do, are worth copying. But to assume the Mourinho or Ferguson way would work for your own team of copywriters or accountants could be misleading. To take their narrow, often tactical approach when you should be worrying about strategy might even be dangerous. And when seeking the right candidate to run a FTSE 100 company, you should look for leadership potential honed outside the stadium.
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