但是所有这些喧嚣都显得有些不够成熟:大规模在线开放课程产业缺少自主研发的内容。举例来说,在日前一个由波士顿福尔达咨询公司举办的比赛中,来自麻省理工学院、波士顿大学、达特茅斯学院和美国西北大学的学生们和在线教育领域诸多知名品牌代表进行了一场“演习”,能制定出最佳的高等教育发展未来计划的团队获胜,并能获得5千美元的奖金。Coursera 虽然是比赛中最被看好的队伍,却未能抱奖而归。
The problem: the business model. "Wondering how they could monetize this technology, that was a big concern," says Fuld & Co. founder and president Leonard Fuld. The team proposed providing a variety of online courses, and then making money by charging universities. They likened themselves to Netflix, spreading a small amount of high-quality, specialized content to a large subscriber base.
问题的症结在于商业模式。Fuld & Co.公司创始人莱纳德·福尔达说,“如何将MOOC课程转换成利润,这是一个大问题。”Fuld & Co.的建议是,为学生们提供一系列的在线课程,通过向校方收费来盈利。该公司已经和网飞公司Netflix联手,构建一个有大量用户来预定课程的网络课程平台,在这个平台上提供数量较少、品质较高的专业课程。
Coursera is planning to charge universities licensing fees (with some of the revenue going back to the original school that created the content). Right now, though, the bulk of the company's revenue comes through selling verified completion certificates. The program, called Signature Track, allows users to pay a fee in order to verify their identities. The company announced in September that it brought in more than $1 million since starting to offer the service nine months earlier.
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