How do they do it? Here are some examples:
他们是如何做到的?以下有几个例子:
–Make small bets. Your resources are limited and starting anything new is risky. You don’t want to compound those risks by betting everything on one role of the dice.
——小试一把。你的资源有限,任何新尝试都要冒风险。你不希望孤注一掷而让风险大增。
–Make those small bets quickly. No, you don’t want to lose money. But, since you are not risking much, you can afford to fail. Get out in the marketplace fast and let potential customers tell you if you are onto something. Action trumps everything—especially planning.
——迅速押注。不,你不想赔钱。但既然押上的不多,你经受得起失败。迅速进出市场,让潜在的客户告诉你是否该做下去。行动胜过一切——尤其是规划。
–Where do you place those small bets? (I) Obviously, in areas where competitors don’t exist, or are weak. Not so obviously, in places where you feel strong. That confidence will help you overcome the inevitable hurdles you will face.
——押注哪个领域?(I)显然是那些没有竞争者,或者竞争力较弱的领域。此外,还应押注你感觉自己实力强大的领域,这也许没那么明显。这种自信会帮助你克服你将面对的不可避免的障碍。
–Where do you place those small bets? (II) No customer wants to be entirely dependent on just one supplier, no matter who it is. Ask yourself, what your competitor’s customers want. Better yet, ask those customers yourself.
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