Bucking conventional wisdom is always risky, and many would-be mavericks in finance and the energy industry have failed. But corporate caution and complacency have their costs too, and today's emphasis on short-term performance means that executives are even less likely to take long-term risks, to anticipate the unexpected. For the next great business revolution, it would be smart to bet once again on stubborn, flamboyant dreamers.
挑战传统智慧总是充满风险的,在金融和能源行业,许多想要特立独行的人都失败了。但一些企业的谨慎和自大也是有代价的,如今,对短期业绩的强调导致企业高管越发不愿承担长期风险和面对意外情况。在下一场商业大革命中,明智的做法是再度押注执着、自负的梦想家。
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