Google also narrowly missed falling another rank. Internet portal operator Sina, in fourth place, had an 8.89% share that put it 0.01 percentage points behind Google, according to Analysys.
谷歌还险些落到了第四名。据易观国际,位列第四名的门户网站运营商新浪(Sina)的市场份额为8.89%,仅落后于谷歌0.01个百分点。
Baidu ranked first by a wide margin, with a 30.1% share putting it more than 20 percentage points ahead of the nearest competitor.
百度以30.1%的市场占有率遥遥领先,领先第二名20多个百分点。
The loss of advertising market share marks a steady erosion of Google's presence in China since the company relocated its Chinese mainland search service to Hong Kong in March, citing frustrationsover hacking and censorship.
广告市场份额的丧失表明,自谷歌3月份因黑客攻击和监管感到失意而将大陆的搜索服务迁至香港之后,它在中国的身影已经没有以往那么活跃了。
Both Google and Alibaba declined to comment.
谷歌和阿里巴巴均拒绝置评。
Analysys analyst Li Zhi said it's too early to predict how the fourth-quarter figures will look, but that Sina would surpass Google if things continued at their previous pace. 'Google needs to make a quick response by redoubling its efforts in direct ad sales and cooperating with ad agents,' she said in the research note.
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